There are really only two main areas you can innovate in business ... your product or service, and how you sell.

I'm not talking about types of innovation (technologies or methodologies). I'm talking about an aspect of your business where you can change the game in terms of the results you create

How can you innovate to create game-changing results for your customer ... including all that you have delivered to them up to now?

And how can you innovate to create game changing results in how you sell - both for you and for the experience your prospects have with you?

This need to innovate is the true challenge of business.

One of the most powerful ways to innovate in sales is to create a process that is so transparent and safe for the buyer, that they just know they are safer with you than without you.

Safety is a core, human need and without it, everything above that line is uncertain and risky.

In our world, we use psychologically-powerful, visual models to create a highly transparent and safe sales process.

What game-changing innovation are you applying to how YOU sell?