If interest and curiosity are the currency of great marketing, what might be the currency of great conversion?

Marketing should help your prospects SEE their need and EXPAND their thinking, to recognise the opportunity YOU represent to them.

From a visual models perspective, conversion is not what you'd expect! We call this the Principle of Containment.

Conversion is really counter intuitive to what most people think it should be. Clarity and containment are the currency of conversion.

To get to conversion you need to establish acute clarity around profound value and then CONTAIN the conversation to that focal point of clarity.

Models help CONTAIN the value clarity conversation.

For example, just the simple process of using a triangle to say "there are only three types of value, we fix things, prevent things and improve things ..." contains the conversation to those things.

It also presents you as someone with acute clarity.

Visual models give you clarity and containment superpower ... a conversion superpower!