Your sales team may not have a problem selling ... they may have a problem believing!

If we boil selling down to its most basic form, it is a process of one person convincing another person that something is valuable.

To be successful, the convincer must be fully committed to the story they're selling ... and that's where the major problem hides.

We could argue there are three levels of commitment.

• They don't REALLY believe in the value and are not FULLY committed.
  
• They think the value is OKAY and are mostly committed ... UNTIL the buyer pushes back.
  
• They BELIEVE the value is incontestable and take RESPONSIBILITY to make sure the buyer see's that too.
  

Many companies have put great energy into articulating and sharing the Vision with the team, but it maybe even more important for the sales person to buy into the unique, profound, trustworthy genius of the company that the product or service is built on.

Company Genius sits between the vision and action on the ground.  That Genius provides the framework for value.

Too often that Genius has not been fully explored with the team, let alone captured and articulated in a way that everyone can understand it and explain it.

When everyone can SEE the Company Genius in a structured framework that makes sense and ensures the result, they can believe in the promises being made to the customer.

When your sales people become the true first believers, selling becomes more certain.

Imagine a model that did just that ... a Genius Model® that allowed your team to believe in the company at a deep level.

What might that do for your sales?