What situation would your clients find themselves in if they chose NOT to access your services, or those of anyone else who does what you do?

Would they be much worse off?  Would they feel like something was missing?  Would they experience a level of frustration or feel like they were at risk in some way?

If what you do is truly, deeply valuable, your clients should KNOW that they are safer with you than they are without you.

Unpacking the genius of what you do is more about going deep into this discussion than it is about finding “great marketing copy” or creating a “high-converting sales system”.

In our work, people who don’t go through the depth of thinking that the Genius Model requires of them, always end up having to push the sale or “find the hook”.

They keep saying things like “my clients only buy on price”.

When people have done the work of unpacking their incomparable genius into a model, everything shifts.  They no longer have to sell.  Instead, they invite and the model does all the work.

Value to the client becomes compelling and self-evident.