Sick of having the value you offer dismissed for price?

There’s a powerful re-frame on this that could change that for you today.

Ruskin’s Common Law Of Business Balance says:

“There is hardly anything in the world that someone cannot make a little worse and sell a little cheaper, and the people who consider price alone are that person’s lawful prey.”

If you sell a deep and intelligent solution to your customers' complex problems AND you're NOT in the business of making something a little worse or selling it a little cheaper - then you must be prepared to defend those who will fall prey to those types of tactics.

One simple question, that virtually no business asks and answers for themselves, will solve this problem for you.

As we move through the last three months of this extraordinary year, it's time to start thinking about how to make 2021 a year you can own ... at least in your sales.

That one simple question I mentioned, may well be the key.

In my next Sales Masterclass Web Event, I’ll let you know exactly what that question is in greater depth, as well as unpacking the single most important shift to make in your selling for the new normal created by 2020. If you’d like to know more just comment “yes” in the comments below.